We just got back from Pool at Magic! Not only was it our first trade show, it was our first time in Vegas. We brought our t-shirts, summer line, and FW’12 line and the response was great!
Triangles are our favorite shape, so what hotel choice could be better for us that the Luxor, a pyramid shaped hotel??
We got to do a little bit of sight seeing before we set up our booth. We thought the fake sky ceiling at The Venetian was so cool!
We even got to do some dancing at the Marquee, and spotted Leann Rimes with her hubby, and rapper Kreayshawn.
And then it was time to start working…
Putting up the vinyl background was a lot of work.
We had to cut out a lot of squares.
It was so worth it! We brought our t-shirts, Summer, and F/W’12 lines.
My friend got me such an amazing gift-a Diane Von Furstenberg scarf and book! Can’t think of a better muse/role model for a female fashion entrepreneur.
Check out these Valentines we gave out at the trade show to get attendees to stop by our booth. The photos were taken by Ely Kay and the cards were designed by Super Rad Design. Which one’s your favorite?
We also got to step away from our booth for a moment to check out Sourcing at Magic, a trade show with factories and companies showcasing their technologies and capabilities for apparel companies.
And then the trade show was over and we had to clean up. Our vinyl wall took 6 hours to put up and under 60 seconds to take down. It was beautiful while it lasted.
And then we got to do very Vegasy things before heading back to Brooklyn:
Here’s a preview of some pieces from our latest collection: Psychedelic Beach S/S ’12
You can also check out our SS’12 lookbook on our website and become a fan of our facebook page to receive the latest updates about the line. We’ll have photos of the line from our beach photo shoot in a month or so.
All our SS’12 prints were designed and custom printed for the collection. What’s a spring and summer collection without vibrant floral prints? Pair our floral tops with our cool color blocked blue shorts or with this spotted purple high waisted skirt and you got yourself a dynamic mix-and-match splash look. All silhouettes are available in other prints as well.
If colors aren’t your thing, don’t worry! This sheer button down shirt with gray hexagons legging and our seagull romper will make you look chic and edgy without losing the summery feeling! They can be worn from day to night, from the city to the beach, if you feel like taking a long walk. And while you’re at it, you can mix it up with our sheer tank top and seagull shorts (shown below) if you feel like showing off more of your sun kissed skin.
ELECTION DAY OUTFITS
The presidental election is in Nov 2012! Put your stars and stripes gears on this summer to show off your USA pride! And what’s a better way to cheer on the candidates than to wear our USA inspired prints? These outfits will take you right from a rally to the voting booth and then a party or two after that. We have many U.S. prints to choose from that are perfect for the election, July 4th, or even for everyday wear. You can’t go wrong with some fun stripes and stars to pair with other pieces in your wardrobe.
Our bold kaleidoscope print appears on many different silhouettes in our SS’12 line: silk tanks, t-shirts, and dresses.
And don’t forget the palazzo pants! Comfortable yet chic at the same time. Perfect for an afternoon stroll in the park, the beach, the museum, or around the city. Add a statement belt to accentuate high-waist, a pair of evening shoes, some bold metallic jewelry, and you’re good to go for the evening too.
Thank you to everyone who made our SS’12 collection possible. For those of you who were able to attend we hope you enjoyed our NY fashion week show at The Skyroom.
Here’s a video of the show which also includes a track by Alexander Trust made specifically for our SS’12 Fashion Week Show:
We’re having our first ever Fashion Week Show Sept 13th to debut our SS’12 line “Psychedelic Beach”. All the prints in the line have been drawn, painted, or photographed by hand and digitally altered to be custom printed onto silk, cotton, and jersey. Sources of inspiration include Jodorowsky’s Holy Mountain, 1960′s perceptual art, Peter Max, psychedelic light shows, kaleidoscopes, and trips to the beach. Press/buyers inquiries should contact us at firstname.lastname@example.org.
The show is Sept 13th, at The Skyroom. Door at 7 PM, show at 9:30 PM. 21+ only, dress to impress!