SXSW 2011: Rooney, The Strokes, Alexander, RYE RYE, and BBQ!

We decided to spend our spring break this year in Austin for SXSW, a week long festival featuring the hottest, newest, and best in music, film and interactive (aka technology). We had an awesome time meeting up with old friends, making some new ones, and getting our clothing to some musicians!  We didn’t get a pass for SXSW official events, but there were so many shows going on, so many people to meet, so many free things to eat and see, we had plenty to do. Just to give you an idea of some of the shows we stumbled across while wandering around Austin: Rooney, Mr. Heavenly, Rye Rye, Foo Fighters, The Strokes…the list keeps going!

We got a proper Texan welcome right after arriving at the airport with some amazing steak!

Our first show we went to was Rye Rye!

Here’s a pic of Rye Rye performing at an event for Fast Company in a custom made NP Outfit!  The top features our new triangles design from our Summer 2011 line.

The leggings had neon yellow mesh triangles on the sides. (a lot of work making them but sooo worth it!)

Check out these glowing ice cubes in our free drinks. Score!

And here’s a pic of Rye Rye and me after her set.

Here’s a pic of the leggings while they were being sewn together.

This was an amusing sight we came across while we were chilling in the park.  Nothing like exercising with your pets!

This group reminded us a lot of Kraftwerk.  They were definitely German and very talented!

Also managed to stumble across Mr. Heavenly, the new band with Michael Cera of Arrested Development and Nick Diamonds of Islands, as well as guys from Man Man and Modest Mouse.  Let’s just say the girls were getting rowdy…

Here’s a pic of some Austin BBQ we had to gear up for some more shows! mmm meat…

And for some more hearthrobby goodness, we saw Rooney play an amazing show.

Here’s a pic of the lead singer Robert Schwartzman

And here’s a pic of myself with the bassist Brandon Schwartzel after I gave him NP shirts for the whole band. Nothing like some NP!

The last full day we were in Austin,  we swung by Rachel Ray’s Greenhouse (yes as in foodnetwork…) to hang with our friends from Andrew Charles, Hilfiger’s awesome new line which focuses on branding through musicians.  It officially debuts in fall 2011, so stay tuned!

We heard Alex Ebert perform with his new group, Alexander.  He’s also in Edward Sharpe and the Magnetic Zeros, and Ima Robot.

We gave him a shirt after the show and got a pic!  He’s hiding but it’s him!

And in our most ambitious product placement schemes ever, we saw The Strokes play at Ladybird Lake Shore Stage in front of 30,000 people.  I arrived super early for the show, made sure to be towards the front, and kept pushing through till I was at the front and center. Didn’t get shirts to The Strokes though because of a 10 ft gap between the crowd and stage, crazy crowd, and overzealous security. But we ended up RUNNING INTO TWO OF THEM, FABRIZIO AND NIKOLAI, LEAVING A BAR at 2 in the morning that same night!!! SUCCESS!  Fabrizio was fighting with his girlfriend Binky (I liked him better with Drew!) but I gave Nikolai Fraiture the bassist a shirt! We didn’t manage to get a pic though, hopefully one turns up soon!

Our final meal of the trip before we went to the airport-Elevation Burger, the In n’Out esque chain of Austin!

Rye Rye in NP on Rolling Stone

Remember that video of Rye Rye wearing NP leggings we posted in November?

Well this happened:

Rye Rye’s mixtape was featured on Rolling Stone’s site, with a pic of her in our Molecula Silver & Sky leggings from our Spring 2010 line.

Oh snap!

If you haven’t downloaded her mixtape yet, do it now!! Her album is coming out this month.  You will SHAKE IT TO THE GROUND…AND BRING IT BACK UP!

Rye Rye also sported some NP during her performance at Art Basel in Miami this past December.

And…here’s a pic of Rye Rye & me during one of her shows in Brooklyn:

We’re currently working on an outfit for her to wear at Coachella.

I stopped in Spandex World in NYC to check out the fabric options:

There are quite a few…stay tuned!

Rye Rye Wears Natty Paint!

Check out this video of Rye Rye in NP, rocking the Molecula Spandex leggings!

Our leggings are made so well Rye Rye can dance her heart out in them! This video is from her show in Oakland, CA.

I saw her with M.I.A. in September at Terminal 5 in NYC and they were insane!

Here’s a close up pic of the leggings from our Summer 2010:

We also gave M.I.A. this pink Acid Bubbles dress.

If you find a pic/video of M.I.A. in it, we’ll give you a free t-shirt from our Summer 2011 line!!

La Roux wears Natty Paint!

After the Birthed from Within fashion show, my best friend and I hurried over to The Ram’s Head in Baltimore to see La Roux.  I’m a huge fan of their music and their fashion sense, and have been so for quite a while now!  It was always a dream of mine to be able to give them some NP, and when I found out one of my friends who also modelled for NP was a friend of one of the keyboardists in La Roux, it all came together!

So, after the show, I ended up going backstage and meeting La Roux!  Elly and Mickey loved the clothes, and we got some great pics together.

Here’s a pic of Mickey signing an adoring fan’s shoe while wearing a Natty Paint vintage blazer with our dragon design!

And here’s a pic of Elly and me hanging out in the dressing room.

Everyone was very chill and down to earth, which was incredibly refreshing.  It’s great to meet people my age doing what they love to do, being successful, and still being down to earth and approachable.  I found out afterwards Rye Rye also stopped in to say hi after the show, I must have just missed her!